Landing Pages

Siteman Recruitment and PhoenixPay are two very different businesses. Siteman is an experienced recruitment firm that matches qualified staff with clients in the construction industry, while PhoenixPay offers real-time account synchronisation so firms can keep track of their finances.

Still, they both came to me with the same goal: design an attractive lead generation landing page to scoop up potential clients and secure future revenue for their business.

I’m a fan of landing pages that offer valuable content to users (white papers, guides etc.). Yes, they’re old school, but they’re still around for a good reason — they work. That said, the final say is always the client’s. Siteman opted for a traditional landing page and form, so that’s what we worked towards. Quality copywriting is about the conversation.