Siteman Recruitment and PhoenixPay are two very different businesses. Siteman is an experienced recruitment firm that matches qualified staff with clients in the construction industry, while PhoenixPay offers real-time account synchronisation so firms can keep track of their finances.
Still, they both came to me with the same goal: design an attractive lead generation landing page to scoop up potential clients and secure future revenue for their business.
I’m a fan of landing pages that offer valuable content to users (white papers, guides etc.). Yes, they’re old school, but they’re still around for a good reason — they work. That said, the final say is always the client’s. Siteman opted for a traditional landing page and form, so that’s what we worked towards. Quality copywriting is about the conversation.