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Posts tagged not myself tonight
Christina Aguilera’s ‘Not Myself Tonight’ Premieres and Twitter Explodes
Mar 30th
Haven’t heard Christina Aguilera’s new single ‘Not Myself Tonight’, which just premiered on her iheartradio.com channel, yet?
Behold the very unique and very catchy club banger:
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There’s a lot going on in this song. I hear house, I hear trance, I hear Christina’s moaning…maybe I am not in the right state of mind to be reviewing this just yet. I will certainly say that there are going to be a fair amount of Gaga and Britney comparisons but that they are unnecessary – neither invented uptempo pop music and neither have Christina’s evident vocal chops.
Anyway, like I mentioned in another post, it sure does help to have a sizeable fanbase:
What does everyone think of her new song? And if you aren’t a fan, feel free to tell me why.
Xtina’s Website Builds The Hype For ‘Bionic’
Mar 25th
RCA have finally realised how to market their genre-crossing artist, Christina Aguilera: just like everybody else! No shade intended here, for the Internet and Web 2.0 marketing strategy is exactly what was required this time around.
Taking a leaf out of (sadly, I have to say this) Lady Gaga’s book, they have used ChristinaAguilera.com as the platform for announcing updates about Xtina’s upcoming album Bionic this week, with a countdown on her main page announcing new information each day since Tuesday 23rd March.
Day 1: Revealed that the first single would be neither Glam or Bionic, as previously thought, but Not Myself Tonight, an electro-styled club banger. Artwork for said single was also released and everyone everywhere made some comment on Xtina revisiting her devilish Dirrty ways.
Day 2: Lyrics for Not Myself Tonight were made public. Consensus? Generic but will no doubt be lifted by Christina’s vocals. Besides, she hasn’t had a Billboard No. 1 in almost a decade so we can cut her a little slack for going ‘commercial’ with at least the first single.
Day 3: A shedload of news!
1) The universal release date for Bionic is Tuesday June 8th. The countdown is now set to this date.
2) Not Myself Tonight premieres on ChristinaAguilera.com on 30th March at 6 PM Eastern Daylight Time (10 PM for us Brits). Sent for radio adds on April 5th; available on iTunes on the 13th.
3) “Exclusive preview” of the single tomorrow through her website (see a pattern developing here?). A video player might mean a snippet from the video for NMT too, presuming it has already been shot.
I’ve liked the integration of social media in Xtina’s album campaign. NMT became Christina’s first trending topic on Twitter when news of the single broke on Tuesday and fans have been keeping its presence alive ever since. A nice touch from RCA’s Twitter for personally thanking them as well.
If RCA can sustain the hype and Bionic manages to live up to it, Christina may well have a hit record on her hands.
